This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Voices from a Forgotten Letter: Poems on the Syrian Civil War explores the Syrian Civil War from the perspectives of civilians, Unique in the war canon because of its focus on civilians, this book will give you a perspective of war you have never seen before. The civilians range from the young to the old, from the educated to the working class, from refugees to the wives of sol...
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