On online poll asked "Have you ever stopped doing business with a company because of how you were greeted, either in person or one the phone?" 77.9% responded answered yes. Although surely simple, how you greet (or do not greet) your customer has a lasting impact on whether they do business with you. Customer service expert, Laurie Brown and her contributors take you through a comprehensive look at greeting in person, on the phone, through email or on the web. Included are detailed chapters on Greeting Multi-cultural customers, and Customers with Disabilities. Now readers can learn all the tips and techniques needed to begin the relationship with their customer in an engaging and effective manner.