“All growth is good” is one of the four myths that are dispelled in The DNA of Business Growth v. The Myths of Business Growth: A Case for Smart Growth. By searching the disciplines of biology, economics, strategy, finance, and organizational design and behavior, Edward Hess provides evidence that the U.S. Growth Model has no theoretical or empirical support and summarizes the state of the art knowledge about what we know about how businesses grow. A must read for every business builder , manager, and leader.