Historically, Consumer Packaged Goods marketers have not embraced digital marketing strategies as quickly as marketers in other sectors. The newly released eBook, Beyond the Aisle, by digital marketing experts, SolutionSet, provides a quick and easy overview for how CPG companies can capitalize on digital marketing to gain market share. The book explores topics from how CPG companies might use online communities and mobile technologies to how such strategies as gamification can help CPG companies build their brands and solidify their relationships with consumers. Beyond the Aisle brings together top thinkers from the digital marketing and CPG industries to discuss some of the most effective technologies available, and how to use them to capture consumers.
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